Innovator. Strategist. Builder.
PRODUCT & BRAND STRATEGY WORK
CALL OF DUTY: WWII
Driving Player Engagement and Monetization
As a Product Management MBA intern at Activision Blizzard, I set the strategic vision for in-game events to drive player engagement and monetization.
Leading a cross-functional team: I spearheaded the design and execution of go-to-market strategies tailored to lift key performance indicators such as daily active users and revenue. Key partners included game developers, marketers, sales, finance, and more.
Prototyping a New Product's UI/UX: I wireframed and recommended UI/UX designs for high-growth product opportunities, all customized to the Activision Blizzard business model and its target consumer.
L'ORÉAL SKIN CARE
Driving Consumer-Centricity In Global Skin Care Brands
As a Consumer Insights Manager at L'Oréal, I was the voice of the consumer in determining brand strategy, product launches, and growth opportunities.
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Setting Brands Up For Success: I managed the planning, execution, and analysis of 20+ global consumer research studies valued at over $1MM to provide strategic, customized recommendations to executive management of 8 global skincare brands.
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Data Analysis to Drive Insights: I analyzed point-of-sale data (Nielsen & IRI) to quantify macro trends in the skincare market. I identified business strengths and weaknesses to ensure marketing strategy targeted profitable consumer segments
DRIVING LOYALTY IN AIR TRAVEL
Reinvigorating an International Airline's Frequent Flyer Program
As a strategy consultant to a major international airline, I investigated and advised on how to attract and retain customers to their frequent flier program.
Deep Customer Analysis: I analyzed travel behaviors and customer segmentation strategies to identify the highest lifetime value target travelers.
Go-to-Market Strategy: Combining a thorough competitive landscape analysis with a deep-dive on the travel credit card space, I laid the framework for short- and long-term strategies and tactics to drive loyalty among target travelers.
